LOGO GUIDELINES

How to use the WAKURON logo correctly: which file to pick, which colors to use and what to avoid.

01 Anatomy

A stylized 3D torii gate built from white and lavender blocks, set on a solid crimson circle. The top beam breaks out of the circle on the left.

WAKURON in uppercase, with a Japanese line below it.

The brand name is always written in all caps: WAKURON. Never Wakuron or wakuron.

Use SVG wherever you can. Use PNG only where SVG isn't supported (social previews, some third-party platforms).

Full-color mark. Favicon, app icon, hero section, small brand spots.

SVG

Single-color white mark. Watermarks, backgrounds and red surfaces.

SVG

White wordmark. For dark backgrounds. Default on the website.

SVG

Dark wordmark. For white and light backgrounds, print and documents.

SVG

Click a swatch to copy its hex code.

#12131A

#1C1E29

#2A2D3D

White

Crimson – silhouette only

Wordmark and all website text.

あア

Japanese line of the logo and Japanese text on the website.

The wordmark in the logo files is converted to outlines, so the fonts don't need to be installed to display it. Never retype the wordmark yourself.

Don't recolor the logo.

Don't stretch or squash it.

Don't rotate or skew it.

Don't add shadows, glows or outlines.

Don't use the dark-mode logo on light backgrounds (or vice versa).

Don't put the full-color mark on red.